Reyna Schaechter

Hands-On Marketing Leader • Oakland, CA

Results-driven marketing leader with a proven track record of building and executing go-to-market strategies that unlock significant revenue growth and market expansion, including into regulated and complex industries (healthcare, government). Expertise in combining data-driven insights with creative strategy to deliver ROI-positive campaigns across B2B, B2B2C, and B2C audiences. Player-coach known for leading high-performing distributed teams through periods of transition and growth. Combines deep technical knowledge with business acumen to transform marketing programs into sustainable revenue engines.


Resume (download PDF)



Interests

Apart from being a marketer, I am an RYT 200 certified yoga instructor and a singer/performer (see my work with Di Shekhter-Tekhter).

My passions include: Michelin-starred tasting menus, farmers' market strolls, hit-or-miss harmonizing, and non-competitive physical activities.