Results-driven marketing leader with a proven track record of building and executing go-to-market strategies that unlock significant revenue growth and market expansion, including into regulated and complex industries (healthcare, government). Expertise in combining data-driven insights with creative strategy to deliver ROI-positive campaigns across B2B, B2B2C, and B2C audiences. Player-coach known for leading high-performing distributed teams through periods of transition and growth. Combines deep technical knowledge with business acumen to transform marketing programs into sustainable revenue engines.
Apart from being a marketer, I am an RYT 200 certified yoga instructor and a singer/performer (see my work with Di Shekhter-Tekhter).
My passions include: Michelin-starred tasting menus, farmers' market strolls, hit-or-miss harmonizing, and non-competitive physical activities.